cont from part 3…
Studies in prejudice
The Frankfurt School sought to define traditional attitudes on every issue as “prejudice” in a series of academic studies that culminated in Adorno’s immensely influential book, “The Authoritarian Personality,” published in 1950. They invented a bogus “F-scale” that purported to tie traditional beliefs on sexual morals, relations between men and women and questions touching on the family to support for fascism. Today, the favorite term the politically correct use for anyone who disagrees with them is “fascist.”
The Frankfurt School again departed from orthodox Marxism, which argued that all of history was determined by who owned the means of production. Instead, they said history was determined by which groups, defined as men, women, races, religions, etc., had power or “dominance” over other groups. Certain groups, especially white males, were labeled “oppressors,” while other groups were defined as “victims.” Victims were automatically good, oppressors bad, just by what group they came from, regardless of individual behavior.
Though Marxists, the members of the Frankfurt School also drew from Nietzsche (someone else they admired for his defiance of traditional morals was the Marquis de Sade). They incorporated into their cultural Marxism what Nietzsche called the “transvaluation of all values.” What that means, in plain English, is that all the old sins become virtues, and all the old virtues become sins. Homosexuality is a fine and good thing, but anyone who thinks men and women should have different social roles is an evil “fascist.” That is what political correctness now teaches children in public schools all across America. (The Frankfurt School wrote about American public education. It said it did not matter if school children learned any skills or any facts. All that mattered was that they graduate from the schools with the right “attitudes” on certain questions.)
Media and entertainment
Led by Adorno, the Frankfurt School initially opposed the culture industry, which they thought “commodified” culture. Then, they started to listen to Walter Benjamin, a close friend of Horkheimer and Adorno, who argued that cultural Marxism could make powerful use of tools like radio, film and later television to psychologically condition the public. Benjamin’s view prevailed, and Horkheimer and Adorno spent the World War II years in Hollywood. It is no accident that the entertainment industry is now cultural Marxism’s most powerful weapon.
to be continued…